The Ever Project

Susan Harrow: The Best MediaExpert Ever

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 0 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Social Media--Chitty Chat or Concrete Connecting?

Is social media worth the bother? It takes tons of time and energy. So consider beforehand what you want out of it.

The Top Five Reasons Susan Harrow is the Best MediaExpert 

  • Who Are Your Friends, Anyway?

    I'm a featured expert on http://www.selfgrowth.com and my email in-box is jammed with other experts asking me to be their "friend." Most send the boilerplate form with no personal note. At first I was a bit miffed by this.

    Out of curiosity I checked out a few of the "no note" senders, and decided not to accept their invitation. But the invites kept coming. How come? What's so good about having friends you don't know? I'm not sure, but I'm collecting them like a two headed penny, just in case.
  • 6 Degrees of Separation--Or Less

    A while back, I was at a chi chi party for a high tech start-up company that was seeking investors. The view was breathtaking, the food organic, the people plentiful, wealthy and happy. If you want money you need to look like you've got it already. Or, as Alexander Dumas says, "If you give the impression that you need something, you will get nothing. To make money you have to appear to be rich."

    In the kitchen at the hors d'oeuvres island I saw a former client who sold his start-up during the dot com craze for 60 million dollars. Someone from LinkedIn, http://www.linkedin.com, a social networking spot for professionals, had contacted me as he was considering becoming a client, and we discovered that we both knew my former client. Minute world.
  • Linked Up

    I mentioned to my former client I didn't really grok how to use
    LinkedIn. More and more often friends of these strangers are tapping me to be their friends--also with no personal note or details of what we might have in common. He explained that he had made some contacts with "friends of friends."

    But what if those "friends" were like the selfgrowth.com
    "friends" I'm making? Does it mean anything that we don't even know each other? I don't have the answers to these questions yet, but although I make many connections on the Internet, I'm more comfortable meeting people "warm hand to warm hand," like Zen Master Suzuki Roshi advised, through people I and other people truly know and share in common.

    And PR is as much about creating relationships as it is
    about having a good story and product to promote.
  • Speed Dating for PR Prospectors

    I still like connecting the old fashioned way, but in hyper-time. That's why I suggested to one of my clients that she attend the Publicity Summit. http://www.nationalpublicitysummit.com/?10114

    There is no replacement for meeting the media in person,
    clasping someone's hand, exchanging ideas eye to eye and
    handing them your press packet. There is something about
    palm to palm that you just don't get digitally. And at the Summit, you get more time with National TV producers
    pitching your product or story than you'd normally get on
    the air with the host!
  • My Space is Your Space

    I recently interviewed a woman whose social networking
    helped her become a finalist for Oprah's latest venture, "The Big Give." Her YouTube video helped her land a national TV show as well. We discussed what happened behind the scenes throughout the interview process, at the hotel where everything was hush hush, and how social media helped her. In this case social media was a means to a surprising end. The video had a meaty idea with a philanthropic hook, so it had some virtue for major media.

    Have you used YouTube, MySpace or other social networking strategies or sites to get media and build your business? I'd love to hear from you if you have.

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Susan Harrow talks about how to sell yourself without selling your soul 

Promote yourself with integrity and spirit and get what you want out of PR and life

AuthorViews: Susan Harrow

The author talks about her book, "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, or Her Cause with Integrity & Spirit," in this 2-minute copyright-free video. Best viewed at original size.

Runtime: 1:25
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Susan Harrow discusses how to get a 6 figure book advance 

AuthorViews: Susan Harrow

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Social Media--Worth the time?  

Have you found you've made valuable connections, sold products, services or causes, deepened your brand, become a household name/recognized expert, got media attention?

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